Bilevel Programming for Manufacturers Operating in an Omnichannel Retailing Environment
نویسندگان
چکیده
In this article, we present a joint production, pricing, and inventory control problem that can help manufacturers manage revenue in an omnichannel environment. This article puts forward multiperiod Stackelberg game between manufacturer retailer, assuming the former to be leader. The leader–follower is formulated as mixed-integer nonlinear bilevel optimization wherein both players seek maximize their respective profits. envisions retailing environment where online, offline, direct, drop-shipping channels coexist. It then investigates how enabling showrooming webrooming on channel account affect supply-chain profitabilities. analyses suggest when customers are aided with services allowed place orders from retailers’ stores, additional profit generated supply chain. To solve proposed problem, investigate single-level reduction using Karush–Kuhn–Tucker conditions hierarchical technique based simulated annealing randomized decomposition solver. assess efficacy of solution techniques, comparative analysis carried out. Thereafter, aid numerical experiments sensitivity analyses, draws key managerial insights for manufacturers.
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ژورنال
عنوان ژورنال: IEEE Transactions on Engineering Management
سال: 2021
ISSN: ['0018-9391', '1558-0040']
DOI: https://doi.org/10.1109/tem.2021.3090653